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Marketing Services For Payroll Companies

June 3, 2021
Bill Kimball

payroll marketing

Call each person that took the survey and ask for a referral. Knowing your audience doesn’t matter unless you know where they are getting their information. Chances are good that a business needing your payroll services won’t be taking advice from billboards and bus ads. That’s why most payroll marketing services focus on the digital side. Internet marketing gives you the ability to be virtually anywhere. Payroll services are unique because prospects and clients can span a broad spectrum of industries.

And if a marketing agency isn’t able to get this information from you, they’ll more likely than not end up creating content that doesn’t reflect your company’s unique identity. Shifting your focus to the long term should also come with the understanding that constant reinvention will be necessary for effective marketing. Your core message may stay the same, but your method for communicating this message to your audience must evolve over time.

  • We’re all about empowering and equipping your business with the tools to succeed in the industry.
  • Call everyone within 24 hours of the package hitting his or her desk.
  • There is no charge for businesses to join the most popular social websites, and from there, a large and loyal following can be built.
  • Ask your clients to give you a testimonial; add these testimonials to your marketing campaigns, brochures and websites.
  • Of course, every client is different so slight variations are acceptable.

Introduce your company to your target market through a direct marketing letter and a brochure that spells out the benefits of using your payroll service. List the services you provide, including payroll processing, taxes, direct deposit transactions and tax withholding. Follow up with a call a week or two later to move the sales process along. What you learn from your pilot trial will help you manage the others with the minimum of fuss. It will also help you refine your marketing – so clients are eager to use your payroll services.

An Introductory Marketing Guide To Building A Client Payroll Business

Set up a booth at a business tradeshow and talk to attendees to find out if they need payroll processing. If they do need that type of help or are the right-sized company for you, ask for their contact information so you can market to them after the show. There are a handful of online advertising websites, such as Angie’s List and Craigslist; some are free and others require a membership fee. Social media sites work best to get the word out when your prospects use or frequent the sites. If you have a well-established following, relying on these sites will work well.

After you send (mail or e-mail) a campaign to a prospect, client or referral partner, every salesperson would be required to attend a “phone blitz” session. This is a perfect time of the year to look at your sales strategies, marketing campaigns and sales tools. Glenn Fallavollita is the President of SellMorePayroll.com, a Division of Drip Marketing, Inc. He founded Drip Marketing, Inc. in 2002, and serves as CEO, lead copywriter and strategist. He is also instrumental in developing the curriculum, format and expansion of Drip University – the training arm of Drip Marketing, Inc. and SellMorePayropll.com. His work, insight and creative talent has been the catalyst for the delivery of more than 30 million e-mail campaigns on behalf of his clients.

Creating content can be daunting if you’re not sure where to start. That’s why it’s best to start small and work your way up to more frequent posting. In today’s age, you need a clean and professional looking website. Luckily, you don’t need to be a programmer or spend thousands of dollars to build a site that suits your purposes. If you have the extra money to hire a professional, that’s great, do it. But you’ll likely be fine using a service such as Wix, WordPress, or Squarespace to do it yourself.

Cloud-based payroll systems can save you time and money, but you have to take the transition process into account. Let’s say you’re already doing a client’s accounting work. That means they have to send you their payroll data regularly, to be entered into their ledger. Far too much data entry was required, including employee hours being input by hand. Tax forms had to be completed and payments manually submitted. All of this had to be done at different times for different clients.

payroll marketing

Finally, if you pick up new clients throughout the year, whether they are a new business or just a new client, make sure you promote payroll. Because of its year-round nature, payroll is a great way to build a close client relationship. After March, just before each quarter end is a good payroll promotion time.

Collection By Guidesfor Payroll

Business Website – As mentioned, the first thing you need to make sure you have is your business website. A few of the most important components of a business website include good design, a clear call to action , and a story page. Here are some tips to help you write and publish a professional newsletter for your business. In fact, sending out “just any old thing” can often times do more harm then good.

That’s right—they go to the mailbox, read a flyer, and reach out to the company who put out the advertisement. Digital Coupons – The digital coupon is often a commonly-overlooked way of using online marketing to your advantage. Digital coupon sites like Groupon and Living Social are a great marketing idea for small business.

Local radio stations are a low-cost, high-impact method of reaching your target audience. Listeners develop a trusting relationship with the radio personalities they tune in to regularly. When one of these personalities recommends your business or product, it can influence listeners to try it. Spots that run on air during commercial breaks are less expensive but are another good way to get a good bang for your buck.

payroll marketing

It takes time to see success with your marketing efforts, but it’s well worth it. If you think what you have to offer is valuable and you’re not marketing, then you’re doing others a disservice. There are a lot of accounting firms out there, so you need to differentiate yourself with a solid marketing strategy. If changing at the end of the year is not possible for a particular client, try to do it at the end of a quarter. Three months’ worth of payroll data will be compacted into a single chunk. That makes it easier to transition the data into the new system.

Let Marketing Become A Passion

If you don’t ask your customers or clients for a referral, they won’t send a lot, if any, your way. If you would like to have your customers be an advocate for your business, then send them BOTH and email and postcard asking them to refer you to someone they know. Accelerate your results by adding a gift card to the campaign.

payroll marketing

Pay a salesperson for their sales success with a commission plan that rewards over performance. Additionally, run monthly sales bonuses for hitting certain level of sales, i.e., first sale over $X, first sale of the month, most new sales for the month, etc. Have this salesperson come into your office to make calls three days a week for four to five hours each day. If you are an owner or sales leader, take charge of your sales team’s performance metrics on an objective basis . If you do not know the answers to the questions above, or if you are unsatisfied with them, it means you and your salespeople are underleveraged in the marketplace.

Our Clients

They are better at marketing their business to their database of clients, prospects and referral partners. , I have create a list of 40 other low-cost and awesome ideas that will supercharge your payroll service’s sales. By taking advantage of the marketing opportunities that are low-cost, you can easily build mind-share with your database of payroll clients, prospects and referral partners. To learn how we can help your payroll service increase its sales, visit us on the web at or call us directly at . List your payroll service on Google local and offer information about the Affordable Care Act or promote a special bundled offer. I read the book “The E-Myth” right around the time my business started. It drilled into my head the importance of creating the right processes, and writing them down.

After sending an important/sales themed e-mail, make a list of the e-mail addresses that DID NOT open the e-mail after 72 BUSINESS hours. In an industry where 66% of all salespeople quit or are fired within 9- to 12-months of their hire date, it is imperative to measure what you inspect.

The big advantage with this type of software is the connection it brings. Instead of manually reconciling accounts, for example, that can be done in moments – automatically. Entering data manually increases the chance of mistakes being made. As well as the potential liability for tax issues, mistakes could have meant under- or over-paying an employee.

Identify the benefits of your payroll services, including issuing paychecks on time so employees feel confident in the company for which they work. Another benefit includes handling payroll taxes so the client does not face penalties. Other benefits might include reducing costs by cutting out the time spent in-house on preparing payroll, and the expense of purchasing and upgrading payroll software. If you offer archival services at the end of the year so clients can get a copy of their annual records and transfers, this is yet another benefit. Convincing prospects to hire your firm to handle their payroll and taxes is just the start of selling payroll services. You have lots of competition out there, including local accounting offices and huge corporations that sell payroll services to millions of companies. Finding ways to stand out from these companies is key to convincing them you offer a payroll processing solution that makes your company the obvious — and best — choice.

Let’s run through some of the most impactful provisions of the CAA for the payroll industry. We’ll also touch on some of the more peripheral payroll items that we think are worth a mention too. The George Willie program provides a scholarship and internship to ten ethnic minority accounting students who intend to pursue their CPA licensure. The AICPA doubled the number of scholarships and internships available in 2021. Use the benefits you want to emphasize and/or a business type specialty in a tagline.